Another New Normal

Another New Normal

Organisation: Caixin Media Company Limited (China)

Publication Date: 04/06/2017



In 2016, Chinese real estate market is crazy again. This report from Caixin Media impressed readers with “the craziest” data visualization. This project is based on two kinds of data: house price and policy data. For the policy data, we collected and organized all the control policies towards real estate market including the national and local ones from 2010 to 2016. It is quite unique in China because it did a data visualization on reviewing such a long time range of policies. 

What makes this project innovative? What was its impact?

The visualization is constructed with three big parts and three small parts. The first group of diagrams shows changes between 100 cities. According to the order of “price, rise, rise, rise, and price”, this part starts and ends with house price. With the help of five interaction steps, it flashbacks to show how the price came “here” during five years. The visual impact is huge. Comparison between 100 cities gives a much more stereo and true image of China.  The visualization of policy data shows the publication of policy and house price change during seven years synchronously. With the dismantling of dataset and delicate visual design, it doesn’t only recurrence history, but also helps readers find some journalistic insights, like when the government would use the visible hand to control, and when the control methods would be more and more.  “How much house can you afford with one million Chinese yuan?” This report is quite closely connected to people’s life. And this question makes the report linked with readers instead of being a grand narrative . Also, this part is reacted the most enthusiastically. Besides, it is an expansive attempt and extremely rewarding that the project applies big data to describe Chinese’s enthusiastic in buying houses during 2016.

Technologies used for this project:

HTML5, JavaScript (D3 and jQuery)
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