Organisation: BBC News (United Kingdom)
Publication Date: 06/18/2015
DescriptionAs a developed country, the UK has a huge responsibility to the rest of the world to reduce its carbon emissions, and the government has pledged to reduce C02 emissions by at least 80% from 1990 levels by 2050. British consumers will have to make some radical changes to their behaviour if we are to reach it. Most people understand the problems and are concerned about global warming, but they don’t live as though they do. They feel helpless as individuals. The BBC news website has a large enough audience so that if they acted together they could have an impact. We want to show them how.
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