El Correo: Music, not noise
Organisation: Vocento (Spain)
Publication Date: 07/21/2014
DescriptionOur proposal consists in an app to publish multimedia coverages, under a liveblogging concept, with a special implication of our journalists, who conduct the coverage, and of the users who are close to the event we are covering, as privileged witnesses. Journalists and close-to-the-action users can upload comments, pictures, audios and videos. We are thinking about sports coverages, like football matches, but it would be very useful for important events as strikes, protests, terrorist attacks, parties... We think this is really good and original, and it can be a great solution for our local and regional newspapers, that are not exploring the possibilities of the mobile. It's also a new way to obtain a real contribution of our audiences. We want music, not noise. Editorial objectives: 1) We need to offer a good multimedia coverage about an important event in real time, without losing the context of the news. -We want to introduce a liveblogging timeline in our apps frontpage with the main headlines of the event always visible and, in the same way, we want to have the chance of publishing headlines in the timeline 2) We want to achieve a clear and high quality participation of the users. We don't want noise. We want the music. This is actually an important problem for the websites. We want a real contribution to the conversation. -We can do it if we invite to our conversation the users that we know they are close to the event. They can be good witnesses. We want to leverage the technology in this way because our app can access to their smartphone geolocation and, if they are close to the event, they will receive our invitation to participate as privileged users. -The users that are not close to the event can participate, but they don't have the same privileges. In this way, they don't appear in the liveblogging homepage, as close-to-the-action users, and they can't upload audios, pictures or videos, just text. 3) We want to provide easy tools and simple ways of publishing contents to our journalists. They need to show their work in any format, at any time and from everywhere, but with a professional presentation and underour brands, with the credibility of our newspapers. -They are the professionals and they have to be the driving force of the conversation. We can offer a good news coverage if we control the tools and the content space. We are the administrators and we manage the conversation. We don't want to import comments from other platforms or social media. We offer quality, not quantity. It's 'El Correo work', not a 'Twitter work'. 4) We want to add more value to our brands, our regional newspapers. They must be the biggest references in the coverage of the most important local events and, also, they must establish a close relation with our audiences. We can create a community feeling. -Our newspapers are regionals and local, so they are really close to their users. This project can contribute to improve our relation with the audiences. 5) We want to work in a project linked to our newspapers identity and philosophy and a project that can reply to our needs in different ways: innovation, new services in mobiles, influence, new relation with theaudience, commercial possibilities... -We could start the development next week. Design : We have designed the app with Indesign, Photoshop and Illustrator. These programs offer diferent possibilities and we like to explore all of them. We have chosen this design because it's linked to the graphic style of the regional newspapers. Our audiences are used to this design. They recognize our image and our corporative colours. We want them to feel good and to think that they are going to receive a quality coverage, as we do in the print and the digital editions. By the other hand, we have chosen a clean structure and easy ways to publish. The most important thing is the easiest way to obtain the information and to publish it. Steps before implementation : We wanted to approach this event to work in a real project. We are just now changing our mobile apps, so this is really great for us. We need tools like this and we think that it's a need. We can show the project just this week in Vocento and we could start the development just now. We could implement the project in May in one of the newspapers and we could expand the app for the rest in June.
Technologies used for this project:What technical resources did you use? What kind of tools? What kind of data? The technical stack we have used for the mockup is the following one: PhoneGap + AngularJS + Topcoat for the mobile Single Page Application Silex PHP framework for server interaction throught RESTful services MySQL for data persistence In a real implementation we should use something like this: Native applications (Android, iOS, Blackberry, Windows Phone...) Push notifications (for event invitations) + websockets (for real-time updates) NodeJS + socket.io or Ratchet + Silex for REST for asynchronous and non-blocking RESTful services Redis for data persistence and publish/subscribe functionalities In a preliminary version, all data is going to be entered by users of the application, differentiating journalist, close-to-the-action users and common users. The first two roles are allowed to enter not only text, but multimedia content.
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