The Explainer Layer
Organisation: The Times of India (India)
Publication Date: 06/22/2017
DescriptionOngoing reportage on a developing story often has little room for providing background and context. News organisations today routinely carry explainers, but they exist as standalones. Our prototype is a tool that helps add an explainer layer to routine stories from the CMS level. It does this by creating a searchable bank of visual elements that can be embedded into a story, as well as non-intrusive annotations to help readers that are unfamiliar with a story. The visual elements include swipeable catch-up cards, spiffy snapshots illustrating multiple viewpoints on a debate, as well as interactives that might be useful in a story. The remodeled CMS ensures that the reader catches up on past developments or technical terms on the go, without hampering the flow of the copy. While it makes catching up and contextualising smoother for the reader, The Explainer Layer also helps journalists save research time by ensuring that back and forth communication with the graphics team and other departments is eliminated.
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