Organisation: The Huffington Post (United States)
Publication Date: 04/09/2016
DescriptionThe project leverages a user's social network in a targeted way, identifying people who have shown interest in causes related to the story the user is reading. Reading a story about a new petition for Black Lives Matter? Pick4 will comb for friends who have liked a BLM page. Reading a story about LGBT homelessness in Chicago? The program will identify friends who have “liked” pages related to LGBT issues and people who live in the Windy City. Pick4 makes sure actionable stories get in front of the people who can do the most good with them.
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