A quick quiz to test whether you know what different generations think
Organisation: ABC News Digital (Australia)
Publication Date: 04/07/2017
Size of team/newsroom:small
DescriptionDuring the 2016 Australian election, ABC News launched an application called Vote Compass that allowed Australian voters with a unique and accessible way to find out more about the major parties’ policies – and how their own views compare. Vote Compass attracted more than 1.2 million responses during the election period. In other words, it did the impossible: it made policy go viral. That huge sample of voters’ views allowed the ABC to provide original, unprecedented insights into the views of the Australian population on key election issues – and pose questions to our political leaders about whether they were best representing those interests. This quiz came out of that unique data source. We wanted to help people understand that data - and see how different groups of Australians responded to the issues.
What makes this project innovative? What was its impact?We built a quiz interface that asked millennials to place where they thought baby boomers stood on the issues, and vice versa. We used conversational speech and emoticons to try to lower the barriers to important election coverage and to engage an audience who was struggling with election fatigue. The interaction model forced people to think deeply about the issues and consider how other people may think politically, along the way informing them about the political process and the views of their fellow voters during a key election cycle. It was designed to be fun, but also to challenge and inform Australians about how the views of different types of voters differed, particularly younger and older voters.
Technologies used for this project:The quiz is entirely bespoke JS (no 3rd-party libraries were used), and depends on a custom hybrid mouse/touch input to accept the reader's answers cross-device. It then makes careful, deliberate use of animation to convey how accurate their responses were. By separating the presentational aspect from the quiz data source and configuration, we were able to quickly create multiple quizzes of this format as new demographic data became available.
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