Organisation: NDC mediagroep (Netherlands)
Publication Date: 04/10/2015
DescriptionWe want to guide different types of readers with different needs through extensive news themes. As a medium you can’t ignore a users personality and his or her specific needs when visiting a news website. We want a intelligent setup that combines learnings in broader digital marketing (MBTI classifications) with recent studies on needs in visiting news sites (stay updated, don't miss a thing, experience, form an opinion). We want to give a user flexibility in browsing through one specific news theme. To be satisfied with an overview of the facts. To experience the story in beautiful photo and video material. Or to be informed on various different points of view. We also distinguish four types of visitors, to make sure that different personalities find triggers to get to the content that leaves them satisfied.
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The GEN Community Team