Organisation: MarketWatch (United States)
Publication Date: 06/09/2014
DescriptionThe MarketWatch team has created a new story experience, zooming in on the moment when news breaks on a stock. TickerLines tell the reader what's happening right now, and use stock charting to put that moment in context. TickerLines generate automatically so this experience reaches the reader the very second we publish our first news update. Each TickerLine is like a single thread on the greater timeline: Swiping on the stock chart moves the reader back and forward in time, offering them a glimpse into how news has affected a company's stock. Readers can "Follow" a specific TickerLine thread to receive alerts with every update. A reader can pinch a chart or rotate their phone to zoom in more on market data to get greater clarity on company performance over time.
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