Organisation: El Confidencial (Spain)
Publication Date: 03/04/2017
DescriptionTarget: Generation Z audience Editorial focus: Storytelling Extras: Distribution 'The Watcher' is a tool to monitor and rank how public figures, especially politicians, behave in the power sphere and how the attention of media and users keep their eyes on them. 'The Watcher' algorithm, which extract data from different sources, builds a real time ranking of these public figures depending on the number of media coverage they get and the mentions they receive in social media like Twitter, Google Trends or Wikipedia editions. Also it categorises these mentions in topics. According to this ranking, 'The Watcher' contextualises the information and offers brief, clear and simple coverage focused on a millennial target.
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