2 Minutes to Understand

2 Minutes to Understand

Organisation: Superinteressante Magazine (Brazil)

Publication Date: 04/11/2017


2 Minutes To Understand ("2 minutos para entender") is a video project that has as purpose of explaining complex topics in up to 2'59". To achieve this, we use drawings, pictures, and even actors to represent numbers that, in the most cases, are hard to visualize. It’s a monthly project, and the theme of the video is always based on the event we judge the most relevant (and complicated) among everything that transpired within the previous 30 days. Playing by this rule we approached a huge diversity of topics. On June 2016, for example, Brazil was terrified by the case of a group rape that took the most important headlines in our country. So, in that month, we made a video gathering all the data regarding rape culture in Brazil (http://bit.ly/2osjGk1). Other cases were: a video explaining how the Brazilian prison system works (http://bit.ly/2p0kGd5), following the biggest prison massacre in our history; another video explaining our congress (http://bit.ly/2okxJaX), when it was judging Dilma Roussef’s impeachment; and another about racism in our country (http://bit.ly/2okz4OW), launched on the National Day Against Racism. Our goal is to impact the largest audience as possible, helping people to understand their community problems - something that may as well change our country. For this, we use as platform one of the leading, and more respected news Magazine in Brazil, Superinteressante, which has more than 4 million likes on Facebook, and runs more than 200,000 copies every month.
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