Organisation: BBC (United Kingdom)
Publication Date: 07/18/2014
DescriptionBBC TakeAway is a tool to cater your news to your habits. There are two 'flavors', based on different users. The first one is the regular user: people commuting a lot without a good connection. They know their consumption habits. The interface is on everypage. The user could download the content when he has a connection. You have travel alerts and whether forecast. The other one is the casual user, looking for more 'fluffy content', wanted to be entertained. The app displays recommendations based on that.
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