The most popular car brands in Costa Rica

The most popular car brands in Costa Rica

Organisation: La Nación (Costa Rica) (Costa Rica)

Publication Date: 04/06/2016


“Car Imports” is an interactive special which enables finding out which are the brands, models, and origin of the 324,878 personal cars which Costa Rica bought between 2008 and September 2014. This special was developed upon the analysis of the database of car imports compiled by the Ministry of Finance. With the information collected by the Ministry of Finance, a database was created to study, only, the imports of personal cars. Before the analysis, the base was cleansed to verify the quality and integrity of the data and to detect inconsistencies. All those vehicles which the Directorate General of Customs had classified as personal cars, but which actually were light trucks or motorcycles, were excluded in this phase. To facilitate the analysis, all of the models were standardized, omitting features such as the type of body and the extras (car configuration). Thus, as an example, all of the car entries listed as Accent Hatchback and Accent GLS (Grand Luxury Sport) were standardized as Hyundai Accent. To include the luxury-car portion, 20 brands were selected. The preceding was done after a consultation process with people familiar with the matter and with dealers. Finally, the data were crossed to obtain the results displayed in the interactive special.


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