Ukweli: Dropping truth bombs on dark social

Ukweli: Dropping truth bombs on dark social

Organisation: Eyewitness News (EWN) (South Africa)

Publication Date: 11/22/2017


Dark social is the black box of sharing. On private messaging platforms, we can’t track what’s being shared, where it comes from or if it’s true. So how do we interrupt patterns we can’t track? How do we call bullshit on what we can’t see? Enter… Ukweli. (Swahili for truth) It’s a messaging-focused machine learning AI, to detect mis- and disinformation on dark social. It’s like antivirus software for your messaging circle. Ukweli will detect suspect info and flag it - before you pass it on. We’ve built it as a Chrome extension as a proof of concept, and it’ll work on any text in your browser - but the intention here is not for this to live only or even mainly on desktop. For now, you download the Chrome extension and all you have to do is select a piece of text and right click. There’s an option to ask Ukweli to fact check the text. Wait a moment and Ukweli will get back to you with probabilities of whether the message is misinformation, spam or a hoax chain text. This tool can be developed into a native app that sits on someone’s mobile with a local repository that allows them to check text messages on their phone, without having to leave the app they’re using. We plan for Ukweli to work on SMS, Messenger and Telegram, using bots to forward messages to our AI. Hopefully, it’ll even work on the elusive WhatsApp on iOS - using the forward functionality that will send a message outside of WhatsApp itself. Down the line, we can build in functionality to check screen shots as well. So all of that sounds pretty cool, right? But it’s what’s happening behind the scenes that’s really the most important part of this project. What sets Ukweli apart is that it doesn’t need to match exact text to make a call on whether something is misinformation - it uses a database of spam messages and hoax stories to build an understanding of the language of mis- and disinformation. EWN already runs a daily WhatsApp news service with more than 16 thousand active and highly responsive users who regularly pass hoax messages onto us. We’ll leverage this service and our other social media accounts to continuously build up the repository. The AI can be trained using different languages, meaning it can be used throughout Africa and the world, wherever a repository exists in a certain language. If you’ve ever forwarded a message that your gut tells you may be fake, this tool is for you. It saves you from yourself and interrupts the pattern of sharing misinformation with its lightning speed. We all know the old adage: “A lie can travel halfway around the world before the truth can get its boots on.” The Ukweli team would argue... not any more.
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