Organisation: CUNY J School (United States)

Publication Date: 04/09/2016


We want to connect readers with the stories they care about, by providing news room with additional data on social shares, etc. People share links to news all the time. The problem is - analytics teams don’t fully know what the “share” means. We know it means people read the article (or not). We know they want others to read it. Sometimes we know how long people stayed on a page. But what is it about that post that made them share? What about that post made them read to the end? More importantly, what does that content have in common? We trying to answer these questions with VYBE.
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