Why the iPhone Costs Us Billions
Organisation: Zeit Online (Germany)
Publication Date: 04/07/2016
Size of team/newsroom:large
DescriptionThis investigative story about Apple shows the results of a research conducted by a team member who wanted to find out how many billions of euros the company isn't paying in Europe, with iPhone sales alone. This required calculating several figures that were so interesting by themselves, that we decided to show them all to the reader. Sale and profit numbers, how Apple is becoming increasingly dependent on the iPhone sales, the tax rate that a phone manufacturer would usually pay in Europe etc. In the end, there's this number, EUR 8 billion. This is then put into perspective with some real-world examples of of what one could do with this amount. When you search for Europe, Apple and and tax today, you will find news from mid january, and it's about the European Commission that worked out the number $ 8 billion — pretty similar to what we got four months earlier. Full credit: Philip Faigle, Julian Stahnke and Paul Blickle
What makes this project innovative? What was its impact?It's a piece that goes through the steps of this otherwise pretty boring and confusing calculation and makes it interesting and understandable with very simple and animated charts and illustrations. It works beautifully on mobile.
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