BBC News - How equal are you?

BBC News - How equal are you?

Organisation: BBC News Visual Journalism team (United Kingdom)

Publication Date: 04/07/2016


Size of team/newsroom:large


It’s fair to say there is an awareness that a gender gap often exists where men can earn more money than women and can have a disproportionately large representation in the world of politics and in senior management positions than women – but exactly how big is that gender gap? And how does your country compare to the rest of the world? Those were the questions we sought to answer in our news app How equal are you? All that was required from the reader was for them to enter their gender and nationality in to the app and it would respond with data ranking their nation’s gender gap against other nations, show the gap in wages, university graduates, job seekers, senior officials and government ministers. By presenting the story as an imaginative interactive it was hoped it would help make this topic appeal to as wide an audience as possible. The app was produced using data from the World Economic Forum’s annual Gender Gap Report which covered 145 countries. Our app went live in nearly 20 languages other than English, including Spanish, Chinese and Spanish. It was also a part of the launch of the third year of BBC News’ 100Women – a series focusing on women’s rights and stories from around the world. More coverage here - Team members: Nassos Stylianou, Charlotte Thornton and Richard Bangay.

What makes this project innovative? What was its impact?

The project used interactive story-telling to help make the subject matter as engaging as possible. Animations were triggered as the reader scrolled through their results, to help focus attention on each new graphic or stat. This focused approach to storytelling was designed to keep the reader engaged throughout their exploration of the interactive and to help keep their attention until the foot of the page where the payoff of the projected eventual closure of the economic gender gap between men and women was revealed as being in 2133, over 100 years in the future. Nearly 1.5 million page impressions were received on the first day the app was promoted.

Technologies used for this project:

There was nothing fancy about the technology used here just: HTML, CSS, SVG and JavaScript. The data analysis was done in Excel.
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