Who’s Who of Orchard Road

Who’s Who of Orchard Road

Organisation: Singapore Press Holdings Ltd (Singapore)

Publication Date: 04/08/2016


Size of team/newsroom:large


Orchard Road is synonymous with the Singapore business scene. Old money, new kids on the block, Singapore companies and foreign players are all present here. This feature tells the story of Orchard Road's evolution, beginning with the popular shopping district modelled in 3D. The reader is then guided through a stepper-type explainer before ending with an aerial-view of Orchard Road where they can click on each building to reveal further information. A large dataset is at the core of this visualisation with each building along this famous shopping stretch detailed with key information such as owner, tenure, and purchase price. After the main visualisation, the story continues and is interspersed with a photo gallery and an interactive graphic to illustrate the changes to Orchard Road over time.

What makes this project innovative? What was its impact?

It is the only 3D visualisation of Orchard Road to date and is the only place where all building information can be explored in one place.

Technologies used for this project:

The page is built entirely from HTML, CSS and JavaScript without a CMS. The 3D models were created by the Straits Times' Art Desk and turned into an animation using Cinema4D. The introductory animation autoplays on desktop because it is a video, and on mobile we used Canvas to achieve a similar effect.
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