Organisation: Trinity Mirror Data Unit (United Kingdom)
Publication Date: 04/09/2016
Size of team/newsroom:small
DescriptionWe have created a series of quick interactives that let people get to the data that matters to them, that tells them about where they live - such as how long you can expect to enjoy good health, how many people are paid less than the living wage, and how much the social care precept might raise your council tax.
What makes this project innovative? What was its impact?Being able to create interactives that allow people to personalise the story quickly adds an extra element of interactivity and engagement to articles. It means we can push genuine public-interest issues to the top of the most-read lists. While highlighting areas with the best and worst life expectancy or writing a story about the Government's plans to add a social care precept to council tax is interesting to many people, being able to answer the question of what it means for them makes the story more personal and more interesting, which in term may mean they spend longer reading a story or are more likely to share it. In terms of traffic, the stories on healthy life expectancy had 33,000 page views and 29,000 uniques, the living wage wage 34,000 page views and 29,000 uniques and possible council tax increases had 25,000 page views and 23,000 uniques.
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The GEN Community Team