Who supports Donald Trump? The new Republican center of gravity
Organisation: Guardian US (United States)
Publication Date: 04/07/2017
Size of team/newsroom:large
DescriptionAs primary election season ended and the Republican convention neared, it became clear that Donald Trump had a solid shot at securing the Republican Party’s presidential nomination, even if a lot of the party’s key players weren’t on board. The editorial team at the Guardian kept using the phrase “Trump’s universe,” and while the interactive team is generally cautious of literal interpretations, this felt like the perfect project to track who had been pulled in by the “gas giant.” After our success with the 8-bit characters during primary season, we knew that our audience appreciated robust information with a playful underpinning. We wanted to give them something they could both dig in and delight in. We categorized Republican positions on Trump into four categories: “Endorse,” “Support the nominee,” “Wait and see,” and “Never Trump,” and built in filters by party position and location. Users could drill down, find where politicians in their state stood, and compare them to the larger Republican Party. With each individual, we included a linked statement or press report and tracked if their position had changed over time. We also designed a lot of little amusing details so that our piece became just as outlandish as Trump’s own persona. As you hover over each position ring, Trump’s expression changes to match the category — for example, Trump appears in anguish at the outer ring of “Never Trump” names. And Republican-themed constellations are traced behind the centerpiece orbit, including “The Big Gipper,” a nod to former President Ronald Reagan.
What makes this project innovative? What was its impact?The project hit the Guardian’s sweet spot between valuable news data and fun interactives — something that our readers, both dedicated and casual, have come to know us for. Many leading news outlets tracked the same information, but none did it with quite the same flourish. We made sure that our interactive was nimble because the information driving it could change quite rapidly. Since there was no centralized data stream for this type of information, we worked in sync with politics reporters to continually monitor news reports and update the underlying spreadsheet that powered the visualization. The orbit initially started out with one ring for each position floating around Trump, but we left ourselves room to add more as Republican positions fluctuated. At the end of the campaign, there were two inner rings for both “Endorse” and “Support the nominee” and the “Wait and see” ring was sparsely populated. The piece became a strong central resource to gauge total Republican Party support for Trump and cut through the continual media storm of individual reports. It also provided a glimpse into the party’s psyche as individuals often painstaking vacillated between positions.
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